We Are Next Gen Holdings Group

2025

1

New Generation of
Holdings Group

A new generation of holding groups that integrates innovation, technology, and modern business models to manage and grow diverse brands under one vision.

Steps
We Do

Work Process

01

Core Operations & Management

02

Finance & Investment

03

Business Development & Growth

04

Technology & Systems

Solid Holding Group manages and supports its portfolio of brands through strategic operations, finance, and innovation. The group oversees business management, recruitment, and financial planning while enhancing efficiency through advanced systems like CRM and ERP. It leads branding, marketing, and legal compliance across all entities, ensuring consistency and growth. With a focus on excellence and expansion, Solid continues to drive innovation and long-term success for its diverse brands.

Our
Brands

ORA

01

ORA is a cosmetics brand founded with a vision to redefine haircare through innovation and quality. Established in Saudi Arabia in 2018, ORA has grown into a trusted name known for its premium hair treatment products, including protein softeners and argan oil masks. The brand combines advanced formulation with elegant design to deliver salon-grade results for customers at home.

THiRD Cafe & Bakery

02

Registered Trademark
Class 43 Restaurant and Hotel Services for providing food and drink, temporary accommodations.

BabyBoon

03

BabyBoon is a modern baby lifestyle brand offering thoughtfully designed essentials for parents and little ones. From strollers and clothing to accessories and comfort items, BabyBoon combines quality, safety, and style, making every moment with your baby easier and more beautiful.

SNUGS.

04

Snugs is a contemporary clothing and lifestyle brand that blends comfort, minimalism, and everyday style. Designed for those who value quality and simplicity, Snugs creates timeless essentials that feel as good as they look, made to fit every moment of your day.

BabyBoon

/ 2024, Founded

SNUGS.

/ 2022, First Limited Collection

THiRD

/ 2019, First Branch

ORA

/ 2018, Products Developments
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