Solid operates ORA, THiRD, Vêu, BABYBOON and SNUGS across cosmetics, food, baby lifestyle and apparel, in Saudi Arabia and California.
What the group does
Business management, recruitment and the day to day running of every brand in the group.
Financial planning, investment and capital allocation across the portfolio.
Branding, marketing and legal compliance across every entity, plus expansion into new markets and channels.
CRM, ERP and the shared systems that let four brands run on one back office.
Five brands, founded 2018 to 2026
Cosmetics & haircare
Care, redefined.
A Saudi beauty house selling into the Gulf and the United States, formulating for outcomes rather than rituals. Where the category sells a feeling, ORA sells a result and names the ingredient behind it. Trading since 2018, and back in July 2026 with a new identity and ORA Skin opening the next chapter.
Cafe & bakery
Day & Night.
A speciality coffee and bakery house trading in Dhahran and Dammam, built to give guests a room calm enough to focus on their own craft. Registered as a trademark under Class 43. Beans, bars and brewing equipment ship direct through drinkthird.com.
A THiRD brand
Co-fermented coffee, whole bean and freeze dried. Real fruit is slow fermented with the beans for 144 hours to draw out bright, expressive notes, across seven flavours. The freeze dried line adds grass-fed collagen. No added sugar, nothing artificial.
Baby lifestyle
Dream deep, live playful.
A premium baby and kids clothing label with a soft spot for the nineties. Comfort first fabrics chosen for delicate skin, considered details built to be handed down, and a nostalgic palette that feels like a warm memory. Playful, never childish.
Apparel & lifestyle
Hugged by style, wrapped in SNUGS.
A contemporary clothing and lifestyle brand blending comfort, minimalism and everyday style. Built for people who value quality and simplicity, on timeless essentials made to fit every moment of the day.
Contact
For partnerships, distribution and investment, write to us and we will point you at the right brand.